Pepperidge farm still remembers that you can numb your feelings with food

So last night I was headed to bed, and I was watching a bit of TV and a commercial came on and something clicked inside of my head, proof that I am much more aware and awake about the subtext and subtle cues around me of food and it’s influence in our world.  You can view the commercial here and I suggest that you do so you know what I am talking about.

For those of you that can’t view this commercial it is a husband and wife having a conversation getting ready to go out for the night.  The husband is prodding his wife along about not being quite ready to go yet.  She is half in frame with a glass talking about how she has to spend the night with the bosses wife.  Haha it is a big joke we are supposed to laugh at booze being used to lubricate her senses for the night.  skip forward just a bit and we come to find out she is medicateing herself not with a cocktail, (because alcohol is not the answer) but the more socially acceptable form of medication, FOOD!  Now I get it, it is just a commercial, but I actually literally cocked my head to the side and grabbed my bedside table and wrote down Pepperidge farm still remembers… that you can numb your feelings with food.

There is a stigma that ataches itself to an addiction to alcohol and drugs, but somehow the idea that food being used as therapy, and comfort, and hidden eating and being an addiction is somehow ignored and disordered eating being trivialized, joked about and ridiculed is really making me mad.  There is a Sonic commercial where the husband is hiding his eating from his wife, (I believe he is out to eat with his best friend and says Don’t tell my wife).  Is the obesity epidemic and poor nutrition habits of this country a joke to everyone?  Are the skyrocketing numbers of body image issues among not just girls but boys as well resulting in eating disorders not a big enough clue to anyone that this should not be a joke?

I think the fact that the moment i saw what was really going on in this commercial and my mind clicked over and felt it in my mind, and my gut I could tell that there was and is something deeper going on in my life.  I talked briefly in my last post about my cupcake issue.  And how I found a solution to that with making my own.  I don’t want to be swayed by fancy packaging or advertising.  Fruits and veggies are bright and vibrant, and will be coming into season, center isles are full of crap.  The tables have turned marketing professionals you need to change your game!

The answer is to turn off the tv right?  Turn off the tv and go to bed, or for a walk, or 100 other things.  I can only fight for what I know is right for me or my own family, but seriously I understand they are looking for some humor, but this hit a sour and bitter note with me.

What do you think?

One thought on “Pepperidge farm still remembers that you can numb your feelings with food

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